Are you new to a digital marketing platform, or a prospective user of Salesforce or are you looking for ways to learn how technology can modify and optimize your business? If yes then this article will answer all of your questions.
Let’s just get started by knowing what Salesforce is. Salesforce is a customer relationship management (CRM) that is rated number 1 in the world. One of the key features of Salesforce is that it is a cloud-based system that provides customer service, standalone applications, and marketing among the comprehensive product suite of Salesforce. It is perfect for small and large business groups that are seeking a secure and easy way to store their data, it also generates more sales opportunities, leads, and overseas marketing campaigns. One of the most important features of Salesforce is that it interacts with its customers throughout their journey.
Now that we have an idea of what Salesforce is let’s get to what it proposes. Its basic design is to provide service of all possible aspects of the modern business. Salesforce is cloud-based which means it’s perfectly integrated and also has external applications. As Salesforce is customizable to great extent it allows user to create their solutions that serve the needs of their respective business. A brief introduction to Salesforce products is as below:
What makes a business hit a road to success is a strong team that is backed up by a database. Sales cloud comes in here and helps in overseeing all aspects of the process, ranging from lead generation to follow through with the sale and so on.
It helps the user in utilizing detailed account and contact management which enables them to keep an all-angle view of their customer. This results in informed decisions that are based on purchase history, contact, and documents shared among team members. it also provides insights from social media.
Its AI module tracks where the lead comes from then scores it and finally uses that information to identify what products and services are best.
Above all these, it is easy to access as it extends to salesforce’s mobile application that is available on smartphones, tablets, etc.
If you are in the business then you are most eager to get the quickest response to your problems, and what meets this need is service cloud. Service Cloud enables the customer to create self-service customer service portals. It allows quick and efficient interactions with customers. Not only that it engages with customers it also manages their reputation, it is achieved by responding to the mentions of the brands online. It boosts integration that is useful particularly useful for large businesses.
It is a solution to building and tracking customer journey, it extends from liking posts on social media to opening a mail and even interaction with a particular kind of content. It is capable of analyzing customer profiles individually and then informs them of the kind of person they are dealing with right now, it is not only restricted to this but also informs on how to turn the interaction into a sale. Just like the other products, it is customizable that helps the user to customize their marketing efforts, social studio allows users to schedule and analyze posts. Email studio can create mailshots and can even distribute them. Advertising studio-like both of the above identifies the most effective form of advertisement.
Reading through all of the details and services you now must be wondering that this would need a heck of a strong system to manage. Well, id say no, as being a cloud-based system it does not have any minimum system requirements but yes internet connectivity is a must to have, the Salesforce application (online) is compatible with only the browsers listed as below:
Salesforce is committed to dropping a new release thrice a year. The latest version emphasizes providing a more integrated and personalized customer journey, and new data insights levels were introduced across different Salesforce products.
Salesforce certificates are globally recognized and set the candidates apart from the rest. The currently available certificates are listed as below:
Salesforce certification cost varies, however, registration is available online and the choice of location for the exam is available for professionals, This is achieved by its partnership with Kryterion. Online exams also enable the professionals to take the exam at the ease of their homes under a supervision of a proctor.
The first and foremost difference between Salesforce is that it is completely cloud-based which makes it easier to use remotely. Another important difference that makes Salesforce the best is that it does not always focus on standalone solutions for every problem but also promotes and depends upon perfect integration with the market leader.